The Influencers’ Code

I have been approached for a paid partnership by a brand – what do I need to do?

Whenever you engage with any brand, please ensure the following:

1. The understanding between the parties should be reduced into writing in the form of a contract. The deliverables, timelines and commercials must be clearly defined.

2. Due diligence of the product/service to be promoted.

3. Compliance with the ASCI Guidelines and the Consumer Protection Act.

General information on Indian law, not legal advice. For advice on your situation, contact the firm.

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