The Influencers’ Code

What are the laws governing or regulating social media influencers?

Social Media Influencers can be held accountable and liable under the following laws/regulations

1. Copyright Act – Relates to the protection of any kind of original work created, including literary, artistic, musical, dramatic, sound recordings and cinematographic films.

2. Trademarks Act – Relates to the protection of brand names.

3. Consumer Protection Act – Relates to the protection of rights of the consumers.

4. Indian Penal Code – Relates to criminal offences and the punishment for such offences.

5. Information Technology Act – Relates to data protection, privacy and information security.

General information on Indian law, not legal advice. For advice on your situation, contact the firm.

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