Technology, Media & Entertainment
Software and AI, platforms and intermediaries, e-commerce, online gaming, film, music and OTT, advertising and influencer marketing.
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Intellectual property
Copyright arises the moment a work is created. Whether you own it is a different question, and usually a contractual one.
Ownership, registration, assignments, licensing and enforcement for software, publishing, music, film, art and digital content.
Copyright protects original literary, dramatic, musical and artistic works (software is a literary work), as well as films and sound recordings. It needs no registration. The difficult questions are almost always about ownership and scope.
The author is the first owner. The main exception is a work made by an employee in the course of employment under a contract of service, which belongs to the employer (section 17). Work made by freelancers, agencies and consultants does not belong to the client unless it is assigned in writing. That surprises many businesses, usually when an investor asks who owns the code or the brand artwork.
Whether training AI models on copyright works is lawful, and who, if anyone, owns AI-generated output, are now live questions before Indian courts and policymakers. We advise developers, publishers and businesses deploying AI on how to manage the risk in contracts and processes while the law settles. Personality rights, the related problem of AI deepfakes, are covered in Who Owns Your Face?
Not automatically. Unless the creator is your employee acting in the course of employment, the creator owns the copyright until it is assigned to you in a written document signed by them (sections 17 and 19 of the Copyright Act). Without an assignment you usually have, at most, an implied licence to use the work for the purpose it was made for.
No. Copyright exists without registration. A registration certificate is, however, prima facie evidence of the particulars entered in the Register of Copyrights (section 48), which helps in disputes and with platforms and customs.
For literary, dramatic, musical and artistic works, including software and photographs, copyright lasts for the author’s lifetime plus 60 years. For films and sound recordings, it lasts 60 years from the beginning of the calendar year after publication.
Related practice areas
Software and AI, platforms and intermediaries, e-commerce, online gaming, film, music and OTT, advertising and influencer marketing.
Turning IP into revenue: licensing, assignments, technology transfer, franchising, royalty structures, valuation and IP-backed transactions.
Protecting know-how, source code, formulae, data and business information through contracts, internal controls and urgent court action.
Further reading
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