Where can I obtain permission for third-party content?

Unfortunately, there is no straightforward way of obtaining such permission, and it requires getting in touch with the rights holder.

You could look at approaching Copyright Societies for licenses and permissions. Copyright Societies are legal bodies formed under the Copyright Act with the purpose of collectively safeguarding and protecting the interests of copyright owners. If the copyright owner registers their work with a copyright society, then commercial management and enforcement against violation of work, rest with the society. Some prominent Copyright Societies in India (along with links to access their websites) are:

For music:

IPRS – The Indian Performing Right Society Limited

PPL India | Play Music By The Rules

For print and digital content:

Best Copyright Society in India | Copyright Registration Service | IRRO

Similar societies exist throughout the world and maybe known by different names in different countries, such as Collective Management Organisations in the UK.

An extensive (but not exhaustive) list of global copyright societies can be accessed from the following Wikipedia link: List of copyright collection societies - Wikipedia

Another option is to use royalty-free content available on some websites such as When we share, everyone wins - Creative Commons and Wikimedia Commons or obtain a license from paid content websites such as Royalty Free Stock Photos, Illustrations, Vector Art and Video Clips - Getty Images.

As you may be aware, social media websites such as YouTube and Instagram have their own set of content which can be used freely by creators for their videos or content.