What do I need to do to stop misuse / copyright infringement of my work?

Social Media websites/ platforms have provisions for copyright owners to escalate issues where they feel their work is being infringed upon. The platforms have stringent policies on copyright infringement. For example – YouTube has something called a strike/ takedown notice. If the infringer continues to infringe, YouTube has the right to delete the account of such infringer. For more information on this, please refer to the section on policies in your social media handles.

Apart from the above, the copyright owner also has the option to send a legal notice (called a ‘Cease-and-Desist Notice’) directly to the infringer, with or without going through the process provided by the social media websites to tackle such infringement.

You will need to decide on the process to be followed based on what you are expecting and, on a case-to-case basis.