Technology & Media FAQs

Must influencers disclose paid posts in India?

Yes. The Central Consumer Protection Authority’s 2022 guidelines and the ASCI Code require a clear and prominent disclosure, such as “Advertisement”, “Ad”, “Sponsored” or “Collaboration”, wherever there is a material connection with the brand. Under the Consumer Protection Act, 2019 an endorser of a misleading advertisement can be fined up to ₹10 lakh, and up to ₹50 lakh for a repeat offence.

General information on Indian law, not legal advice. For advice on your situation, contact the firm.

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