Why is a product design important?

Today the marketplace is crowded with products. It becomes a challenge to attract consumers even for products based on market leading technology. The brand, mark or logo plays an important role. But often it is the external appearance that may first catch the eye of a potential consumer. Good design often wins passionate brand loyalty as in the case of Apple’s iPhone.

Design savvy businesses integrate design fully into the product development process, so that aesthetic considerations are taken into account along with the engineering aspects of the new or improved product. They also protect the distinctive appearance of their products by registering the design. This is true of a very wide range of products, including high‐tech products, such as cars, washing machines, mobile phones, and so on. In a well-designed product, there is harmony between its functionality and its form, with both adding to its value.