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A Rose by Any Other Name: India Registers Its First Smell Trademark via 7-D Vector Analysis
In a landmark order, the Indian Trade Marks Registry has granted the nation's first-ever smell trademark: a "floral fragrance reminiscent of roses" for tyres. This decision shatters the long-standing barrier of graphically representing a smell, a requirement under Section 2(1)(zb). The key was a novel 7-Dimensional Vector Analysis that translates scent into objective data, marking a new frontier where science redefines the boundaries of intellectual property law in India.
BRB Legal
Nov 22, 20253 min read


Decoding India's New 2025 CRI Guidelines: A Game-Changer for AI, Software, and Tech Patents
Explore India's New 2025 CRI Guidelines, a game-changer for AI, software, and tech patents. Understand how these guidelines impact tech innovation.
BRB Legal
Aug 13, 20254 min read


From the Runway to the Courtroom: Prada, Kolhapuri Chappals, and the Global Test for Geographical Indications
Unpacking the Prada Kolhapuri chappal controversy. Our IP law experts analyse the legal line between creative inspiration and Geographical Indication (GI) infringement. Learn what a GI tag protects, the challenges of international enforcement under fashion law, and key lessons in brand protection for cultural heritage. This essential read clarifies the complex IP rights at stake when global brands and traditional crafts intersect.
BRB Legal
Jul 9, 20254 min read


The Online Gaming Gold Rush: Understanding India's Evolving Legal Landscape
India's online gaming industry is in the midst of a gold rush. With a user base of over 442 million, it's the second-largest gaming...
BRB Legal
Jul 7, 20255 min read
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